FA
Fathom Analytics
Simple, privacy-focused website analytics that doesn't track or store personal data of your users.
Summary
Pros
- GDPR, CCPA and ePrivacy compliant
- No cookie banners required
- Simple, intuitive dashboard
- Fast loading script (< 1KB)
- Unlimited websites on all plans
Cons
- More expensive than some alternatives
- Fewer advanced features than Google Analytics
- Limited historical data on lower plans
- No free tier (except for trial)
Pricing
From $14/month for 100,000 page views (annual billing)
Features
| Feature | Support |
|---|---|
| Basic Features | |
| Cookieless tracking | Yes |
| Real-time dashboard | Yes |
| Data retention period | Unlimited |
| Custom event tracking | Yes |
| Conversion/goal tracking | Yes |
| Heatmaps/Click maps | No |
| Content Analytics | |
| Session duration | Yes |
| Bounce rate | NoUses 'Unique visitors' and 'Views' metrics instead |
| Traffic sources | Yes |
| Most popular content | Yes |
| User journey | No |
| Download tracking | YesVia custom events |
| Internal search tracking | LimitedVia custom events |
| Technical | |
| Self-hosted | NoCloud only, older v1 is still available for self-hosting |
| Open source | NoClosed source (v1 was open source but is now deprecated) |
| Cloud managed version | Yes |
| API available | Yes |
| Data export options | YesCSV export |
| CMS integrations | YesWordPress, Ghost, Webflow, and more |
| Product analytics | |
| Conversion funnels | No |
| User segmentation | LimitedBasic filtering by device, browser, referrer |
| Cohorts | No |
| A/B testing | No |
| User flow visualization | No |
| Session recording | No |
| Administration | |
| Multi-user/access management | Yes |
| White-labeling/customization | YesCustom domain and email on higher plans |
| Automated reports/alerts | YesWeekly email reports |
| IP filtering | Yes |
| Privacy & Compliance | |
| GDPR/CCPA compliance | YesEU-hosted servers available, privacy-focused approach |
| Cookie banner requirement | NoNo cookies used, no banner needed |
| Privacy options | YesZero personal data collection |
| Visitor consent required | No |
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