Matomo
Open-source analytics platform that gives you full control over your data with Google Analytics-like features.
Summary
Pros
- 100% data ownership
- Self-hosted option available
- No sampling, full data set
- Comprehensive feature set similar to Google Analytics
Cons
- Self-hosted version requires technical setup
- Cloud version is relatively expensive
- Interface less intuitive than some alternatives
- Can require server resources when self-hosted
Pricing
Self-hosted: Free (open source), Cloud: from €19/month
Features
| Feature | Support |
|---|---|
| Basic Features | |
| Cookieless tracking | YesUses first-party cookies by default, but has a cookieless option |
| Real-time dashboard | Yes |
| Data retention period | UnlimitedSelf-configurable retention period in self-hosted version |
| Custom event tracking | YesVery extensive event tracking capabilities |
| Conversion/goal tracking | YesAdvanced goal and funnel tracking |
| Heatmaps/Click maps | YesVia Heatmap & Session Recording plugin |
| Content Analytics | |
| Session duration | Yes |
| Bounce rate | Yes |
| Traffic sources | YesDetailed referrer and campaign tracking |
| Most popular content | Yes |
| User journey | YesDetailed user flow reports |
| Download tracking | Yes |
| Internal search tracking | YesBuilt-in site search analytics |
| Technical | |
| Self-hosted | Yes |
| Open source | YesGPL license |
| Cloud managed version | YesMatomo Cloud with various pricing tiers |
| API available | Yes |
| Data export options | YesCSV, TSV, XML, JSON, PHP, RSS |
| CMS integrations | YesWordPress, Drupal, Joomla, Magento, and many more |
| Product analytics | |
| Conversion funnels | YesAdvanced funnel visualization and analysis |
| User segmentation | YesAdvanced segmentation capabilities |
| Cohorts | YesAvailable with additional plugin |
| A/B testing | YesVia A/B Testing plugin |
| User flow visualization | Yes |
| Session recording | YesVia Heatmap & Session Recording plugin |
| Administration | |
| Multi-user/access management | YesComprehensive user and permission management |
| White-labeling/customization | YesHighly customizable UI and branding |
| Automated reports/alerts | YesScheduled email reports and custom alerts |
| IP filtering | YesAdvanced IP exclusion and anonymization options |
| Privacy & Compliance | |
| GDPR/CCPA compliance | Yes |
| Cookie banner requirement | YesRequired if using default cookie-based tracking |
| Privacy options | YesExtensive privacy features including data anonymization |
| Visitor consent required | ConfigurableCan be configured to respect visitor consent |
| Other Features | |
| Active Reading time | No |
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