Plausible Analytics
Lightweight and privacy-focused web analytics tool with a simple, clean interface.
Summary
Pros
- Extremely lightweight script (<1KB)
- Privacy-focused with no cookies
- Simple, intuitive dashboard
- Open-source with self-hosting option
Cons
- Less detailed than full analytics suites
- Limited custom reporting
- Fewer integrations than established tools
- No free tier for hosted version
Pricing
From $9/month based on pageviews
Features
| Feature | Support |
|---|---|
| Basic Features | |
| Cookieless tracking | Yes |
| Real-time dashboard | Yes |
| Data retention period | Unlimited |
| Custom event tracking | Yes |
| Conversion/goal tracking | YesGoal conversion tracking |
| Heatmaps/Click maps | No |
| Content Analytics | |
| Session duration | Yes |
| Bounce rate | YesCalled 'Visit duration' in Plausible |
| Traffic sources | Yes |
| Most popular content | Yes |
| User journey | No |
| Download tracking | YesVia custom events |
| Internal search tracking | LimitedVia custom events |
| Technical | |
| Self-hosted | YesSelf-hosted version available on GitHub |
| Open source | YesAGPL license |
| Cloud managed version | Yes |
| API available | YesStats API and events API |
| Data export options | YesCSV export of all stats |
| CMS integrations | YesWordPress, Ghost, Webflow, and more |
| Product analytics | |
| Conversion funnels | No |
| User segmentation | LimitedBasic filtering by UTM tags, device, country |
| Cohorts | No |
| A/B testing | No |
| User flow visualization | No |
| Session recording | No |
| Administration | |
| Multi-user/access management | Yes |
| White-labeling/customization | YesCustom domain on higher plans |
| Automated reports/alerts | YesWeekly/monthly email reports |
| IP filtering | Yes |
| Privacy & Compliance | |
| GDPR/CCPA compliance | YesBuilt with privacy regulations in mind |
| Cookie banner requirement | No |
| Privacy options | YesPrivacy-first approach, no personal data collection |
| Visitor consent required | No |
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