Umami
Simple, fast, privacy-focused alternative to Google Analytics with open-source roots.
Summary
Pros
- Lightweight script for minimal impact
- Privacy-focused with no cookies
- Open-source and self-hostable
- Simple, clean interface
Cons
- More technical setup for self-hosting
- Fewer features than comprehensive platforms
- Smaller community than major analytics tools
- Limited advanced reporting
Pricing
Self-hosted: Free (open source), Cloud: from $9/month
Features
| Feature | Support |
|---|---|
| Basic Features | |
| Cookieless tracking | Yes |
| Real-time dashboard | Yes |
| Data retention period | UnlimitedUnlimited in self-hosted version, depends on plan for cloud version |
| Custom event tracking | Yes |
| Conversion/goal tracking | LimitedPossible via custom events |
| Heatmaps/Click maps | No |
| Content Analytics | |
| Session duration | Yes |
| Bounce rate | Yes |
| Traffic sources | Yes |
| Most popular content | Yes |
| User journey | No |
| Download tracking | LimitedPossible via custom events |
| Internal search tracking | LimitedPossible via custom events |
| Technical | |
| Self-hosted | Yes |
| Open source | Yes |
| Cloud managed version | Yes |
| API available | Yes |
| Data export options | YesCSV export of reports |
| CMS integrations | YesPlugins available for WordPress, Ghost, etc. |
| Product analytics | |
| Conversion funnels | No |
| User segmentation | LimitedBasic segmentation by country, browser, operating system |
| Cohorts | No |
| A/B testing | No |
| User flow visualization | No |
| Session recording | No |
| Administration | |
| Multi-user/access management | Yes |
| White-labeling/customization | Limited |
| Automated reports/alerts | No |
| IP filtering | Yes |
| Privacy & Compliance | |
| GDPR/CCPA compliance | Yes |
| Cookie banner requirement | NoNo banner needed as it doesn't use cookies |
| Privacy options | Yes |
| Visitor consent required | No |
| Other Features | |
| Active Reading time | No |
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